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These
promotional items were designed and created as gifts
for a local radio team, The Monsters of the Midday.
When
the fledgling football league, The XFL, began broadcasting, the
Monsters were only talking up the Fox broadcasts. We decided to
send them a gift to get their attention. Knowing their affinity
for beer, I designed alternate labels which played to
each member of the team's on-air personality. I created actual labels
and cartons which were then delivered to Real Radio and the Monsters.
It was a huge success.
This promotion won me a Promax Golden Muse and an Addy Gold
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