This six pack, based on Samuel Adams Brown Ale, was intended for Russ, the unofficial leader of the Monsters. The name gets to the heart of the promotion's intentions.

The name "Smashmouth Sundays" came from the XFL Smashmouth Football campaign .

I recreated the labels in photoshop and printed them out on adhesive paper and simply stuck them over the actual labels. This was done for the bottles and the six pack container, right down to the neck labels and the small copy on the side of the containers.