This six pack, based on Heineken, was the lead item in the campaign. It brings the whole package together by getting their attention to the fact that we're basically sucking up to them, "kissin their Heine", in order to get them to talk up our XFL broadcasts.

I recreated the labels in photoshop and printed them out on adhesive paper and simply stuck them over the actual labels. This was done for the bottles and the six pack container, right down to the neck labels and the small copy on the side of the containers.